Social Media Marketing
3 Common Mistakes Small Businesses Make In Social Media Marketing
There are so many small businesses that keep popping up anywhere you look. But in this competitive world, it takes a lot to survive. Social media marketing has really opened up a whole new path and given a means of survival to the small businesses. But in order to utilise that one needs to know everything about social media. Not only that one also needs to be aware of the common mistakes that these small businesses tend to make.
Not Having A Good Social Media Marketing Plan
We all like to plan before we do anything right? Unless it’s a spontaneous weekend trip from Kolkata, you will most likely work better if you do have a plan. The same goes with social media marketing which a lot of small companies tend to avoid doing. Posting randomly whatever you feel like might be good for a personal account but not a business account.
You need to have a plan the very same way, you make a plan for digital marketing. You will need to have specific goals, budget, and a plan of action on what your objective is and what you are trying to accomplish. You will need to replan and regroup repeatedly after measuring results and reallocate resources if your current plan is not working.
Thinking All Social Media Platforms Are The Same
If you think that only one social media platform is enough and using only Facebook or Twitter is enough, then you are wrong. Sure, you can choose social media platforms according to how much you are willing to spend on social media marketing. But it is better to choose the most popular social media platforms where you will be able to find your target audience.
Also, make sure you take care of the customs, language, audience and the type of content that you are going to post on certain social media platforms. Every social network has a different way of communicating. For example, you can’t exactly post something in Chinese in America. If you do that, your audience will remain very limited.
Not Engaging Personally
If you want your consumers to be loyal to you, then you can’t rely on automated posts and responses. After all, convincing a customer that you are the best in the market is the only way to get loyal customers. Otherwise, they can easily switch to other companies. If they don’t care about what you are posting or they are unable to relate to themselves, your social media updates are going to be quite useless.
If a person responds or comments, then make sure to reply. But also don’t use automatic message. It is quite easy to understand who is giving a genuine reply personally and who are using automated messages. But on the other hand, don’t be too overcrowding. Don’t send too much mails or spams with irrelevant content. It can very easily annoy them and you will most likely lose them.
Social media marketing can be fun, personal, and engaging. All you need to do is avoid these mistakes.
5 Best Ways To Get Business Through Social Media Marketing
Social media marketing is the current way that all businesses are using to promote themselves. Facebook, Instagram, Youtube, Pinterest, all of them have an equal presence in everybody’s life. So, what better way to promote than this way? But it takes techniques and skills to use them well to reach maximum success. Here are 5 ways you can do it.
Know Your Audience
Social media marketing helps to target the exact type of audience you need for your product. But for that, you will need to know your audience well. First, compile all the data you have about your current customers. Then use social media analytics. This will allow you to know more about who is buying and interacting with you online.
Choose The Platform Carefully
A lot of social media platforms are out there.. But you should only use the ones that will bring you more audience. So how to choose the right one among so many others? Knowing your audience and your business will help you in this regard. Create your profile only on those platforms that your audience generally uses. But your business plays a major role too. If you are selling makeup products, then Facebook and Instagram will be best for you.
Expand Your Audience And Build A Community
After knowing your audience, revisit your social media plan. Look for different ways to increase your audience. Once you start getting more audience, you can focus on building a community. Find consumers who will be genuinely interested in your products. They will not only follow but will also repost and like your contents. This will help you create your community who can engage with each other this way by promoting your content.
Share Videos
People nowadays prefer visual content rather than reading. Videos work very well on social media platforms. They can very easily grab your customer’s attention and convey what your product is all about. If you create interesting videos, you will able to say much more than on your typical posts.
Don’t Promote Too Much
One mistake that a lot of businesses do is over-promotion. Just like people get irritated with too much advertisement while watching TV, they also get annoyed with too much promotion on social media. Rather, you can create content that your audience will enjoy.
Use these ways for social media marketing and you will be able to popularise your business within no time.
Social Media Marketing Kolkata 